The Pepsi postman rings thrice

10 a.m. - a courier delivered me a box of classic Pepsi cans from 1898, 1905, 1906, 1940 and 1950. All were sealed but empty outside of air. A note inside revealed that "Things are changing here at Pepsi and we're bringing you along for the ride. I think you'll be into what we're doing--so join us and let us know what you think... more to come."

Very mysterious, but I was definitely intrigued.

10:20 a.m. - Another box arrives, no note, but now featuring retro cans from 1962, 74, 87, 91 and 98.

10:41 a.m. - A much heavier box is delivered of filled cans with the new Pepsi can and logo. They are rebranding! The enclosed letter reads:

This is just the start of sweeping changes that are taking place at Pepsi.
Change is going to keep coming -- and not just in our packaging designs or sales strategies. You'll see that we are deeply committed to reestablishing our connection with youth and pop culture. "

Check out the new cans below, the font is in lower case and a new color blue is being used.
I like the color and that it looks more modern and futuristic, but it also reminds me of the Girls Scouts logo and of the Obama symbol.

Apparently, I'm one of only 25 people in the United States to receive samples of Pepsi's new brand Identity. Turns out social media guru Chris Brogan was also one of the few selected to receive these packages as well, Pepsi Reaches out to Digital People in Analog.

News: AdAge What Went Into the Updated Pepsi Logo