I spent New Year’s Eve celebrating in Times Square at the ABC Good Morning America Studio party courtesy of Pepsi and their RefreshEverything campaign. The party was held in the Good Morning America studio on 44th only a block away from the infamous ball drop and overlooked the crowds, hoopla and snow, while we were warmly nestled inside with Dick Clark’s Rockin Eve going on just above us. There were free drinks, appetizers and entertainment, plus access to a bathroom, which is hard to come by outside. Despite being a native New Yorker, I’ve avoided the Times Square New Year’s scene like the plague, but once I had the offer to go VIP, that was a different story.
The temperature was about 0 degrees, when counting the wind chill and occasional snow fall, yet people were staking their spots outside as early as 11:00 a.m. I don’t know how they did it. Just walking to and from last night was painful, I honestly don’t ever remember being that cold in New York. Of course it didn’t help that I was wearing pumps, stocking like pleather pants and am now used to the warm LA weather.
You might remember awhile ago I was lucky enough to be part of the lucky Pepsi 25 to see their new logo first, however, since then (just a couple of weeks ago) my company started working for Pepsi for online activation, which is why I got this special invite. The only hitch to the celebrations was that my husband couldn’t be with me (flights cost $900), but luckily I wasn’t alone but with a few bloggers from Gothamist (Jen Chung and @neilepstein) and Los Angeles' Ether of EStarLA.
The entertainment inside included professional salsa dancers, hip hop dancers, a statue of liberty look-a-like and lots of party favors (top hats, noise makers, Pepsi scarves).
15 minutes to New Year's we all bundled up and headed outside in the crowd to witness the 1,000 3-foot Pepsi balloons fall down on the crowd while Imagine played and everyone sang together in the crowded mess. Soon enough the screens were counting down from 60 and everyone counted along and when it was New Year's tons and tons of confetti dropped on all of us. It was amazing, I couldn't believe I was there and with such a great view.
See my video of the night and countdown:
Esther and I didn't leave the party until closing at 1 a.m. and that's when I snapped this sad photo of the real after party--the clean up of all the mess that befell the area.
More photos are up on Flickr