October 27, 2008

The Pepsi postman rings thrice

10 a.m. - a courier delivered me a box of classic Pepsi cans from 1898, 1905, 1906, 1940 and 1950. All were sealed but empty outside of air. A note inside revealed that "Things are changing here at Pepsi and we're bringing you along for the ride. I think you'll be into what we're doing--so join us and let us know what you think... more to come."

Very mysterious, but I was definitely intrigued.

10:20 a.m. - Another box arrives, no note, but now featuring retro cans from 1962, 74, 87, 91 and 98.

10:41 a.m. - A much heavier box is delivered of filled cans with the new Pepsi can and logo. They are rebranding! The enclosed letter reads:

This is just the start of sweeping changes that are taking place at Pepsi.
Change is going to keep coming -- and not just in our packaging designs or sales strategies. You'll see that we are deeply committed to reestablishing our connection with youth and pop culture. "

Check out the new cans below, the font is in lower case and a new color blue is being used.
I like the color and that it looks more modern and futuristic, but it also reminds me of the Girls Scouts logo and of the Obama symbol.

Apparently, I'm one of only 25 people in the United States to receive samples of Pepsi's new brand Identity. Turns out social media guru Chris Brogan was also one of the few selected to receive these packages as well, Pepsi Reaches out to Digital People in Analog.

News: AdAge What Went Into the Updated Pepsi Logo

9 comments

  1. Wow, that's awesome!!!

    Looking at the cans is like looking back on time capsules.

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  2. I sure didn't make pyramids out of mine. Hmmmm. You're clever-er-er. I just drank the ones with sodey pop in them, and blogged and snapped less-vertical pictures.

    Glad you're one of the 25. You're like... 3 of the 25, you're so cool!

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  3. okay that is seriously awesome tara, i am so jealous.

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  4. very cool! I love the new can design

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  5. Okay, wow, that is so cool! I'm a Pepsi girl, through and through :)

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  6. People keep commenting how they like the white "retro" cans, but I think pepsi (no longer PEPSI?) simply printed a logo on the cans, which left a lot of white space. The most recent logo looks like that, and was never introduced on a white can.

    I can definitely see the Girl Scout logo easier than the Obama logo.

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  7. That's pretty sweet. Retro cans are awesome.

    Pepsi, please read this comment and send me some as well. I'm not one of the most influential blogger in Los Angeles...or one of the top 25 social media personalities...but...I don' t know...just do it, man.

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  8. Well, I would be jealous, except that I hate Pepsi. So there. I had to find out about the rebrand and "smile" logos (about which I'm probably the only person in the world who conjures up the old "Have a Coke and a smile" slogan) from BuzzFeed...

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  9. Wow, how special!! 1 out of 25! Although I'm not a fan of the rebranded logo :\ I actually read about it here: http://www.underconsideration.com/brandnew/archives/brand_new_best_worst_2008.php
    this morning, but hey it's got people talking right?

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