When people think about the contemporary world of fashion, several names come to mind. But none is more prominent than Chiara Ferragni. Ferragni has taken the fashion world by storm with her unique style, successful business ventures, and worldwide social media acclaim.
Where did this 38-year-old phenom come from? And how did she get so famous? Let’s take a closer look.
Keeping up with the famous and successful
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Ferragni’s early life
Ferragni was born in Cremona, Italy in 1987. She is the oldest of three sisters, and her mother is a writer who has worked in fashion, among other things. Ferragni began modeling at the age of 16, but she quickly moved on from modeling to other areas.
As she was building up her social media presence, Ferragni also briefly pursued a legal education at Bocconi University. However, her outside pursuits proved to be so successful that she did not feel the need to complete a degree program.
The Blonde Salad
Perhaps the thing that Ferragni is best known for is her fashion blog, “The Blonde Salad.” She started the blog with her then-boyfriend, Riccardo Pozzoli, but Pozzoli ended up leaving the venture and Ferragni took full control of it herself.
In the blog, Ferragni takes a closer look at trends in beauty and fashion. She also has sections on lifestyle, where she focuses on global trends and news, and she includes a celebrity section where she shares the latest on what is happening with big names across the globe.
What makes The Blonde Salad unique?
There are a lot of fashion blogs out there, it is true. But The Blonde Salad is known for its innovative angle on fashion blogging and for the variety of content that it offers. Beyond this, it has a number of other unique features:
It was the first blog of its kind to successfully integrate ecommerce with influencer marketing. It includes fashion items for sale, as well as information and news.
It has succeeded in building a distinct and appealing lifestyle brand. In addition to fashion, Ferragni also has her own collection, a shoe line, and other successful facets of her company.
People feel a personal connection to the blog. Ferragni has succeeded in creating storylines that really speak to people. She has managed to make herself both into a celebrity figure that is enviable, and at the same time relatable to the average person.
The Blonde Salad has proven flexible in that it is constantly innovating, and it manages to successfully keep up with the trends of the time. It was the first of its kind to monetize itself, and has proven extremely successful. It was even the subject of a Harvard Business School case study on social media and business.
Ferragni’s transition to big business
Because of her success with The Blonde Salad, Ferragni is now a known figure in both the fashion and business worlds. She is now the CEO of TBS Crew srl, which is a talent and marketing agency. She has her own brand, which is called the Ciara Ferragni brand.
Ferragni has collaborated with many of the world’s biggest names in fashion, including Dior, Louis Vuitton, and Ermenegildo Zenga. These collaborations have helped further propel her into the spotlight, and solidify her name in the global fashion community.
A model for fashionistas and businesspeople everywhere
Ferragni’s success has been so great that she has become a role model not only for budding fashion enthusiasts, but for businesspeople everywhere. She is a testament to how talent, hard work, and successful branding can resonate with people worldwide. People everywhere can take inspiration from all that she has accomplished. And the best may be yet to come!
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