The new Domino's pizza?

You may have read about Domino's Pizza delivering a change in its core pizza recipe, well if not FYI they changed their pizza recipe. Since today only a few of us are in the office working the grave yard holiday shift. I ordered some pies for my colleagues and I to "review." I did NOT receive these pizzas for free, but I have been in touch with their PR department to discuss the differences in their new recipe and received the following information.
Domino’s CMO Patrick Doyle wrote:
The fact is, we love our pizza, but as times change, so do consumer tastes,”said Russell Weiner, Domino’s Chief Marketing Officer. “We’ve created a pizza to reflect what consumers are looking for. We’re not talking about a slightly-altered version of our previous pizza. It’s a completely new pizza reinvented from the crust up, and we are proud of it. To us, it’s as big as McDonald’s changing the Big Mac, or Burger King reinventing the Whopper. We spent the last 18 months reinventing the brand in anticipation of our 50th anniversary.”
What's changed? There is a new crust (seasoned with butter, garlic and parsley). New cheese (100% real mozzarella shredded instead of diced mozzarella, with a hint of provolone). New sauce (sweeter, with a red pepper kick). The recipe apparently was created during a two-year process, where dozens of cheeses, 15 sauces and 50 crust seasoning blends were consumer tested for this newer product.

The new crust is not as spongy as I remember, but I expected the crust to be more garlic flavored though like their pasta bread bowls, which is what I typically order when having Domino's. Most of us noticed that the sauce was spicier and that the cheese was thicker and more tasty. However, some could not tell the difference and all thought it still tasted very "dominos-y."

Another thing I want to point out is that I love ordering via their new online ordering system. It even tracks the process of your order as it's being prepped, baked and then delivered. I had a way too much fun watching this tracker, lol. I also like how it pulled in social sharing tools like "Share on Facebook" button, which then displays your order on your Facebook wall.

For more info about the new pizza go to
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