March 18, 2011

It's a Small World event with Lauren Bush

I've also been working on promoting Disney's new stylish children's clothing line that is inspired by the art from the 'it's a small world' attraction at the parks. The items are so adorable, that I'm tempted to buy the entire line and save it for my future children.

Available at Nordstrom stores and at Nordstrom.com, the line also includes give back items from bags, bibs and infant and toddler themed shirts and bodysuits from FEED Projects that will enable UNICEF (which was the ride's original 1964 beneficiary when it first appeared at the NY World's Fair) to provide Vitamin A supplements to children in need. Thus, the 500 number appearing on the FEED Our Small World bags means that for each bag purchased, 500 children will receive Vitamin A supplements for one year.

As a result, I spent yesterday afternoon with FEED Projects' Co-Founder and CEO Lauren Bush at Nordstrom's Grove location for the launch of the line, where she also read to children during a special story time. It was a pleasure getting to meet Lauren as she was very down to earth, which I think is very impressive considering she is a former Tommy Hilfiger model, a Princeton alum and niece of President George W. Bush and granddaughter of President George H. W. Bush. I was also very impressed by her philanthropy and the FEED Projects program.

Here we are working together at the event:

My team also booked Lauren to appear on EXTRA to speak with Mario Lopez about the partnership. Since EXTRA films in The Grove shopping area, we simply joined his outside set for the interview, which was pretty cool. The segment airs tonight, but it's online already (see clip and my pics below).










Oh, and check out this TMZ papprazzi shot, where I'm looking small in the background behind the mall cop and EXTRA's bodygaurd:

1 comment

  1. This looked like it was an incredible event and I'm going to be sure and visit the Disney store to see if I can pick something up from this latest FEED project collaboration. I love my FEED bags! -M

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